# About us

About us

# The software we sell is the one we work with.

We're three people, working from Italy. PrismaWind was born from the sites we build for clients: every plugin joined the suite because we needed it first, and by the time it reaches you it has already run on a real site.

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Matteo Feduzi

Founder and Software Engineer

He wrote the suite's first plugin, and from there the architecture for everything else. Before that, he spent his days fixing sites other people had built.

ArchitectureDevelopment
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Rosa Sorrentino

Creative Director e Customer Success

She takes care of PrismaWind's image, from the site to social media, and she's the one who answers when you write to support. The pages you're reading, she built, with the suite's AI and editor.

DesignSite and socialSupport
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Alessandro Stefania

AI Advisor

He works with us on AI decisions and process automation. He gave real help building the AI plugin.

AI pluginAutomationDevelopment
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3

People

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14

Plugins, on top of the Core and the theme

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2026

The year we started

The story

## PrismaWind wasn't supposed to exist.

We didn't set out to build software. For years we built WordPress sites for agencies and their clients: one for custom fields, one for SEO, one for multilingual, each plugin from a different author with its own logic. They didn't talk to each other, and stayed half-finished.

The breaking point wasn't a bug. It was realizing we spent more time making other people's work coexist than building the site the client had asked for. So we stopped adapting and started writing our own code.

> We'd rather grow slowly and do things properly.

Matteo, founder
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2026

### The Page Builder is born

We started from Gutenberg, the most optimized WordPress has, and rewrote its blocks from scratch: one HTML element, one block.

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Then

### The Core arrives

With the second and third plugin we needed a shared engine: licenses, updates, the admin components. It's free and lives only in the dashboard.

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After that

### One plugin at a time

Shop, SEO, Multilingual, Security and the rest, each born from something missing on a real site.

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Today

### We move slowly, on purpose

We open sales to a few people at a time, so we fix every report before moving on.

How we release

## We put it to the test first.

Nobody can promise zero bugs. What we can do is make sure you're not the one who finds ours: every version goes through three steps before it reaches your site.

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01

### Locally

Every new feature is born on local installs, where we can break things and fix them without hurting anyone.

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02

### On a few real sites

Once it holds up, we put it live on a small group of production sites. If something creaks, it shows up here.

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03

### To everyone

Only after that does the update reach everyone. Whoever installs it gets a version that's already been through the sieve twice.

What we believe

## Four rules we don't trade away.

Each of these choices costs us something: time, revenue, or clients we choose not to take on. We keep them anyway, and here's why.

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01

### One ecosystem, not fourteen disconnected plugins

Every plugin sits on the same Core and the same design system. Activate a new one and it works with the others from minute one, with no conflicts inside the suite.

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02

### We say how things really are

You won't find reviews or star ratings on this site: we just started, and we don't have a line of clients to quote yet. We'd rather write that than make one up.

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03

### Free where others charge

Some plugins in the suite are free with every feature included, with no locked versions pushing you to buy. Fields, which costs elsewhere, is one of them here.

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04

### We answer, ourselves

When you write to support, one of the three of us answers, and if the answer is in the code, it comes from whoever wrote it. We open sales to a few people at a time precisely so we can keep doing that.

Let's talk

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## The best way to know us is to try us.

The Core is free: install it on your WordPress site and see PrismaWind's dashboard with your own eyes before you decide anything. If you'd rather talk it through, write to us: one of the three of us will answer.

[Download the Core for free](https://prismawind.com/wp-json/prismawind/v1/download/prismawind-core)[Write to us](/contact/)